So you did the right choice and followed our 7-point formula in making the best landing page for your business.

Great work!

I’ve preached bold headlines, punchy CTAs, appealing contact forms, and more to which I hope you followed…

And while you’re waiting for your new landing page to flourish, you might be wondering:

Is this landing page Google Compliant? Will it deliver good rankings?

Okay, so maybe you’re still monitoring your conversion rate and it’s too early to be thinking that far.

This article is probably a step ahead of you. But if you want to make your landing pages more user and search engine friendly, this article is for you.

Meaning: higher rankings on search engine for more organic traffic.

You could be paying the best copywriter in the world to produce the best lead magnet content. This still won’t guarantee your landing page to be on google search’s first page.

How do you make it to the first page exactly?

Here’s how.

7 Google Landing Page Compliant Rules

  1. Logo

An optimized landing page logo should be:

  • In the right place
  • Clickable

FIRST, a logo should be on the right place. By this, I mean not placing it on the body copy or menu or footer.

Website logos should only be on the header – preferably on the left corner since it’s where most people (and Google) expect it to be. See Uber’s landing page example above.

Google has been developed well enough to distinguish a website’s branding.  The branding to which its algorithm detects if your website is qualified to let you advertise on its network.

Yes — you read that right. Let’s break it down further:

Google is very strict in allowing websites to advertise on their platform. They don’t care much about the money, rather they prefer valuable information to come along with it.

If Google’s algorithm finds your branding poor, it might not even pass its advertising standards. Your attempts to advertise will be rejected. It’s most likely that you will also get a lower relevance score that could greatly decrease your impressions or increase your minimum ad bid.

Not only do visitors actually want to know your identity before converting – Google has placed its cards on top of the table too.

SECOND – Make your logo clickable!

You might be wondering: Why make it clickable? Wouldn’t that just divert users from converting into my landing page?

Now I know I’ve stated multiple times to minimize the friction of your landing page. Remove external links that would compete with your conversion. The more links on your landing page, the more competition you have.

Plus points for keeping that in mind! 😊

But here’s why you need to keep your logo clickable…

You guessed it. Google likes clickable logo links.

Linking your landing page to your website will make it a part of a larger indexed site – which Google approves. This adds your landing page under the many valuable content you provide to your user.

A clickable logo to your home page may be an extra link, but this is not necessarily a competing one.

Prospects who clicks from your landing page to your home page is not a lost cause!

Clicking from your landing page to your home page is an action driven by intent.

How?

  • These prospects are willing to explore more about your brand to make sure you are reputable
  • Your lead magnet offer may not work for them but they liked what they saw and are willing to find other offers that would suit them

Users already expect a linked logo to your home page. That is why I highly recommend to keep your logo clickable whether it could help your page’s Google compliance or not.

NOTE: Want to set up the perfect landing page for your website but not sure where to start? We can help! Contact us for a FREE Consultation and we’ll start setting up all the pages you need.  
  1. Footer Navigation

Again, a footer navigation will not compete with your conversion.

A footer navigation mitigates the anxiety of potential customers in trusting your brand. Moreover, this alerts Google that you are a real company who provides real value.

By footer navigation, I mean more than just showing your privacy policy. This means web page navigations, social media icons, contact infos, and whatnots.

Here’s a great example from University of Oregon:

Landing Page Google Compliant

  1. Clear-cut, Punchy, Thorough Headline

Cut the extraordinary claims. You need one clear cut punch to your headline copy.

Headline exaggerations will lead you NOT to a higher conversion rate but to Google’s banned list.

Crazy, right?

Although this makes much sense– given Google is a company who values information the most.

Google wants to make sure your offer is legitimate. Any extraordinary claims may give you the doubt of legitimacy. Worst case scenario? Putting you under watch and getting banned with one decision.

Don’t get me wrong. Persuasive headlines are great – but only to some extent.

Our tip? Make your headlines as directly as possible. State what it is and state what your customers will get. This will minimize the risk of appearing like a scam.

Here’s a bad, bad landing page example intentionally designed by leadpages to make their point:

Landing Page Google CompliantLanding Page Google Compliant

 

Note that this was created by purpose.

We’ve all stumbled upon such headlines, right?

  1. Product Disclaimer

So you got a great brand that can possibly deliver a few range of result. Your product experience varies from user to user, after all. But this doesn’t make it any less inferior of those in the market.

Bold claims can definitely attract new customers. Unfortunately, you’re worried a very small percent of your customers could argue about your claim otherwise.

Your hero now comes in the form of a Product Disclaimer.

Hard sell headings without any substantiated disclaimer can cause some major Google bans.

Cases and proofs can normally win both your skeptical audience and Google over. But if you don’t have any case studies to present, don’t hesitate to use the good old disclaimers method for your major claims.

 

Landing Page Google Compliant

See Golden Sand’s landing page example above. On the bottom of the page says a small copy stating “This promotion is subject to terms and conditions and a certain criteria will apply”.

NOTE: Want to set up the perfect landing page for your website but not sure where to start? We can help! Contact us for a FREE Consultation and we’ll start setting up all the pages you need.  
  1. Images

The users aren’t the only ones who want to see a featured image about your product. Guess who’s the other important party who wants visuals on your page now.

Yes. It’s Google. Again. (And we’re loving how crazy granular Google is today.)

For eCommerce sites, this is obviously a basic need. Powerful visuals are also highly suggested for information products.

Photos of your products is vital, of course. Not only for users but for Google’s standards too.

Google has been strict with Information Product due to the history of unsubstantiated claims online. Your product may be intangible but it’s suggested to do some clever design work if possible.

Here’s a great lead magnet visual example that we created for one of our clients, Comlink:

 

An ebook shouldn’t even look so tangible but we had our designers make it look so through visual representation.

  1. Opt-In Expectations

If you can’t get the stranger across the street’s contact information without any valid explanation, what makes it any different online?

Try to set up the expectations with the user on why you are asking for their opt-in. This ensures both the user and Google to what you are about to do with their information.

With so many reports and white papers online, Google wants to assure that no one will abuse any list of contacts and the rightly should do so.  Add a detailed opt-in expectation to best get off their skepticism.

FastTrack sets an example with their opt-in details on the contact form.

  1. Privacy Policy

A privacy policy is much different than an opt-in button. Basically, you should have a link of your privacy policy on all pages.

Our friend Google wants to know what your private policy is and if it’s acceptable. Placing it on the landing page – better if close to the opt-in button, will assure each user’s safety and privacy in which the search engine likes.

Again, every step that eases user’s anxiety and presents transparency gets bonus points from Google.

Azure’s privacy policy is strategically designed as a required check-box and placed next to the submit button.

It goes without saying that submitting contact on most landing page offers means agreeing to the brand’s privacy policy. Azure, on the other hand, presented its check-box as its support to transparency to each and every user.

 

Long story short, Google’s compliance rules only have one goal: to improve user experience.

Upping your game through AdWords alone cannot work for the long run. Often times, Google may be challenged to find your landing page’s legitimacy without following its compliance rules. And trust me – getting blacklisted by a major search engine company is not something you’d long for.

To make sure any of this blacklisting never happens to you, just be transparent and meet your user’s expectations. Just follow this 7 simple compliance rules.

NOTE: Want to set up the perfect landing page for your website but not sure where to start? We can help! Contact us for a FREE Consultation and we’ll start setting up all the pages you need.  

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