You now have an accurate forecast of digital marketing from 2015 all the way through 2020.
Just how valuable are these forecast and how can it benefit your marketing strategy?
As you anticipate tomorrow’s weather may it be sunny or rainy so you can prepare your sunblock/umbrella,
an accurate forecast could help you:
- Improve your marketing strategy and tailor it for your viewers
- Produce an effective and successful video marketing
- Know how much budget allocation is video marketing to receive
- Develop new initiatives before your market competition
Among all other things, Cisco VNI predicts:
“The Internet Video will account for 79% of global internet traffic by 2020.” – Tweet This
This will be a prospect of 16% growth within 5 years (2015 accounted to a 63% video traffic).
It predicts that the digital world will reach 3 TRILLION internet video minutes/month by 2020. In other words, 1 million video minutes/second. HD and Ultra HD Internet Video will also acquire a 29% growth, from 53% in 2015 to 82% in 2020.
Above all else,
Cisco also forecasts that video traffic will multiply 4-times from 2015 to 2020.
“The video traffic will make up for 82% consumer internet traffic (from 68% in 2015).” – Tweet This
Business internet video such as corporate motion graphics which induces calls to action will grow from 44% in 2015 to 66%.
Cisco’s VNI report is the result of data gathering and analyses from direct data sources.
It’s only sensible to take advantage of the free information provided by a reputable and reliable authority. As aforementioned with the benefits, marketers should start using these references to ultimately strengthen their strategies into a foolproof blueprint to generate more conversions.
To find out more of the full report, click here.
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