Brand refresh and website redesign
Feather Clinic was already trading well and had a clean and modern brand. Their recent clinic relocation to a high-end section of Brisbane’s James Street precinct meant that the clinic owner Casey wanted to move away from a primarily blue colour and focus more on charcoals and grey accents. The new branding still pays homage to the feathering process but now flows better with the redesigned website as well as the blackened building façade and complementary signage of other tenants in the area.
With the bones of the website already built on WordPress, 7&7 made cosmetic changes to the look and feel, removing the old primary colours and focusing on the charcoal and monotone look that changed with the brand refresh. The website is the company’s main form of lead generation, with 90% of all new bookings being generated without the Feather Clinic staff needing to personally aid the sales funnel (ie, 90% of all clients now book directly through the website based on the branding, experience and reviews that are all front of mind).
The website is the company’s main form of lead generation.