Digital Adspend without a proper sales funnel is not a great idea. 7&7 uses tools like landing pages and nurture funnels to ensure that once someone commits to clicking your ad, we can track them right through to acquisition.
A landing page you send Facebook users to is sometimes more important that the ad itself.
Your ad’s job is simple, it needs to grab attention, communicate your offer, promise to deliver it and intrigue the user enough to click.
But the magic of your funnel happens on a landing page.
And so, sending users to a wrong place could not only reduce conversions but also waste your advertising dollar. But if you match the ad with a relevant landing page….now that’s a flow destined for success.
At 7&7, we’ll usually design a Digital Advertising managed services package around a landing page (or set of). This landing page is not only the main step off the ad platform, it’s the spot where you’ve got 12 seconds to convince the reader that they made the right decision.
12 seconds. Think about it. That’s the maximum time users will spend deciding if they want to stay on the page. Or press the back button. Or start a new Google search. It takes just 12 seconds to sell that customer on your product or service before they leave and buy from your competitor.
While the destination is important, it’s only one of the four steps that 7&7 manages for it’s Digital Advertising clients.