Digital Advertising Optimisation

7&7 are optimisers. We work hard analysing, comparing and growing the return on your digital advertising budget by refining our tactics daily.

While most companies think about likes and followers, we are using our unique systems to generate high-quality leads for hundreds of companies in dozens of industries. Don’t waste your advertising spend on broad ‘shotgun’ approaches – utilise the power of big data and driven analytics to ensure that your ad spend is hyper-targeted to convert into new customers.

Our approach to digital advertising hones in on four key areas:

Audience

We are hyper-targeters. We design your campaigns solely around known buyer personas.

Creative

Engage your customers through bespoke and targeted graphic and video creatives.

Message

Reduce your cost per inquiry and improve your lead nurturing using our proven copywriters to craft messages that are relevant.

Destination

Digital Adspend without a proper sales funnel is not a great idea. 7&7 uses tools like landing pages and nurture funnels to ensure that once someone commits to clicking your ad, we can track them right through to acquisition.

Audience-centric

We are hyper-targeters. We design your campaigns solely around known buyer personas, regardless of the platform that you are advertising on.

A marketing persona is the composite of a key segment of your audience. For digital marketing purposes, you need personas (or audiences) to help you deliver content that will be most relevant and useful to your audience – which is utterly important to keep your cost down while maximising your reach.

We hyper-target your audience networks by segmenting down the delivery of advertising to specific niches within your industry. Though continual optimisation, we can be reactive in our scalability and your profitability.

For instance, if we are managing your campaign for latex pillows and the hyper segment of 55-65yr old males in Sydney are starting to convert well with sales, we can scale the spend on this segment driving more conversions.

Similarly, when an audience segment fails the persona’s expectations, we can cull the segment or revise the other areas of the campaign (creative, message or destination) to optimise the segment further.

7and7 digital advertising audience optimisation

Creative

7&7 is in the business of engaging your customers through bespoke and targeted graphic and video creatives. Just because we are using a digital platform we cannot forget the basic sets of rules when designing your ad creatives. The key areas we look at when in the design stage is relevance, value proposition and a single call to action.

Creative graphics can help you achieve all these things. Whether it’s adding text to an image, an icon or logo, graphics play an important role in capturing attention- and capturing attention is the first thing you need to do with any ad.

Adobe’s Social Media Intelligence Report points out that Facebook has achieved a double-digit increase in both click through rate (CTR) (20%) and ad impressions (41%), quarter over quarter. To give those statistics some context, earlier this year total ad revenue hit $2.27 billion, up 82% from a year ago. That means Facebook ads are working. The thing is though, there is a new phenomenon called ‘ad-creep’. Ad-creep is the fact that platforms like Google, Facebook and Reddit are beginning to put more focus on paid content, meaning there is a lot more ads fighting for the attention of your viewer’s eyes.

There are two ways you can stand out from the crowd. The first would be trial and error, designing images yourself with a browser-based platform like Stencil or Canva – this will consume a tonne of time as you need to test, re-test and agonise over the finer details trying to get clicks.

The other way you can get high impact images that attract attention is through 7&7. As part of our Digital Advertising managed services, we partner ad design with our other core areas, audience, message, and destination to deliver you a stunning result that converts.

Digital marketing messaging 7&7

Messaging

Reduce your cost per inquiry and improve your lead nurturing using our proven copywriters to craft messages that are relevant.

What’s the point in spending money advertising on platforms like Facebook, Instagram, and Google if your call to action is not strong enough to get a reaction, let alone a click resulting in a sale.

Our crafty copywriters are driven by your customer personas, creating compelling content that generates action. So what’s two of our secrets that we are happy to share? The first is to ask a question in your ad content. We use questions to qualify your leads. If a reader cannot relate to the image and the wording, hopefully, we have saved a click and your money. If they feel compelled to take action after answering your subtle question, then we have the start of a sales funnel.

The second little secret is to use emotion. With ad-creep flooding, our digital platforms, tugging on the emotions of your potential clients will focus them in on your ad, rather than the other 100+ they just scrolled past.

Destination

Digital Adspend without a proper sales funnel is not a great idea. 7&7 uses tools like landing pages and nurture funnels to ensure that once someone commits to clicking your ad, we can track them right through to acquisition.

A landing page you send Facebook users to is sometimes more important that the ad itself.

Your ad’s job is simple, it needs to grab attention, communicate your offer, promise to deliver it and intrigue the user enough to click.

But the magic of your funnel happens on a landing page.

And so, sending users to a wrong place could not only reduce conversions but also waste your advertising dollar. But if you match the ad with a relevant landing page….now that’s a flow destined for success.

At 7&7, we’ll usually design a Digital Advertising managed services package around a landing page (or set of). This landing page is not only the main step off the ad platform, it’s the spot where you’ve got 12 seconds to convince the reader that they made the right decision.

12 seconds. Think about it. That’s the maximum time users will spend deciding if they want to stay on the page. Or press the back button. Or start a new Google search. It takes just 12 seconds to sell that customer on your product or service before they leave and buy from your competitor.

While the destination is important, it’s only one of the four steps that 7&7 manages for it’s Digital Advertising clients.

Digital Advertising destination - landing pages

Managed Services

Digital Advertising Campaigns need constant monitoring and adjustments for a proper conversion. That is why companies prefer to partner with specialist firms to focus on staying at the forefront of advertising trends to ensure profitable campaigns.

We work hands-on alongside companies to understand their marketing objectives and ensure that our digital ad strategies match these goals.  7&7 Digital offers fundamental expertise, tools, and services to support companies in strengthening customer engagement, increasing their revenue, and improving brand operations.

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