Did you know,
46% of consumers will purchase your product after seeing its brand video on social media.
And that’s only a small fraction of the remarkable new report about Social Videos.
Brightcove, a well-known video cloud producer has recently released a new report entitled “The Science of Social Video: Turning Views into Value”.
Its 5,500 respondents were spread across five countries – from Australia, France, Germany, United Kingdom, and the US based consumers aged 18 years old and over.
The Science of Social Video’s goal is to ascertain the customers’ ever changing social video engagement habits and preferences as well as to find out how marketers can meet the customer behaviors throughout the buying cycle.
Consumers are spending an average of six hours per week watching video content on social media networks alone.
It was revealed that customers are spending an average of six hours per week watching video content on social media networks alone. 67% said that their watch time has increased in the last twelve months. 60% are expecting it to continue rising over the next year across the branded social video on platforms such as YouTube, Facebook, Instagram, Twitter, and Snapchat.
By platform preference, the survey revealed that YouTube dominated all social media channels by acquiring a 50% margin on viewing branded social videos. Over one-third or 36% preferred Facebook while the remaining 14% split over networks such as Twitter, Snapchat, and Instagram. Of the same chart is closely applicable across all five countries surveyed.
Regarding country comparisons, Australia showed the highest growth in social video views over the last 12 months with 73% of consumers admitting a relevant increase in their watch time.
74% of consumers pointed to a connection between watching a video on social media and their purchasing decision-making process.
Not only can social videos enhance your brand values and recognition, but the most important matter by the end of the day is its elusive connection to sales.
Nearly three quarters or 74% of consumers pointed to a connection between watching a video on social media and their purchasing decision-making process — much to the favour of all marketers,. Moreover, 46% of consumers confirmed a purchase as a result of watching a brand video on social media, while the other 32% have considered the potential.
What are the keys that makes a successful video?
92% of consumers can recognize a call to action significantly better through a brand video on social media.
When asked which videos are effective in generating sales, 57% said that the social video has the capability to provide the right level of information regarding the brand or product. 54% said that the video were simply relevant to their interests.
Social networks has become an integral part of our lives today – eventually becoming an important destination for video consumption. It is now evident that the decisions of an average consumer are clearly affected by these high-quality social videos.
With more of these tailored videos to highlight your call-to-action, marketers can improve their strategy and ultimately maximize their sales within the coming years.
Start your own social video now and convert sales. Digital Video Marketing can be your next ticket to connect with your customers better than ever.
PS: Guarantee an increase in your market reach, enhance your brand perception, get better leads, sales, and ultimately maximize your ROI.
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7&7 Digital is a leading Digital Advertising Services Firm passionate in helping businesses grow. 7&7 offers services such as Digital Marketing Consulting, Digital Video Marketing, Corporate Motion Graphics, Digital Advertising, 360 Digital Marketing, and more.